Facebook has decided to make open those who sponsor Political Ads you see . The news came from the CEO Mark Zuckerberg by a post he made. He said that the Pages behind political Ads will have to go through tighter screen and verification for transparency. He went further to state that the users will be able see the number or Adverts ran by a page.
Also, facebook will develop a means of cracking down those breaking the Ads rules and will implement more workers in the review unit.
Little wonder my ads are taking time to be approved.
In addition to that, the social network will implement Machine detection to catch law breakers. The Ads crack down will first commence in USA before it gets to other country. Read what mark wrote
When someone buys political ads on TV or other media, they’re required by law to disclose who paid for them. Now we’re bringing Facebook to an even higher standard of transparency:
1. We’re making all ads more transparent, not just political ads. We’ll soon start testing a feature that lets anyone visit any page on Facebook and see what ads that page is currently running. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past. You’ll also be able to see how much an advertiser paid, the type of people who saw the ads and the number of impressions. Our goal is to fully roll this out in the US ahead of the 2018 midterm elections.
2. Political advertisers will now have to provide more information to verify their identity. Once they’ve done that, we will label their ads as political and they will have to disclose who paid for them. We’ll start testing this in US federal elections and then move to more races later.
3. We’re strengthening our systems to catch anyone trying to break these rules. We’re adding thousands of people to our review teams and will start using machine learning to identify political ads, just like we do with spam. We’re also going to work with other tech companies to share information on the threats we find.
These changes will make it easier to see what different groups are trying to communicate around elections and will make it harder for anyone to break the rules. This won’t stop all bad actors, but it’s one of many important steps forward and we’ll have more to share soon.